Audience Feedback

Here is some feedback I recieved from students at our school:

Chris - I thought the film was pretty good. I especially like the ending as it was an effective way to end the film. I didn't like the bit where the your watching the killers point of view, as he is walking down the stairs.

Tom - I enjoyed it, I thought tension was built up effectively especially through the use of music. I liked the music in the background. The end scene really topped off an excellent film.

James - The film is a mixture of good scenes and poor scenes. I felt the bit where the camera zoomed in on the knives was poor. It was well jerky. The end scene and the beginning scenes were quality though. The middle part of the film let you down.

Dave - Not bad, but I have seen better.

Liam - Loved it, the end scene was quality when the killer followed the victim outside then killed him. Then the hand banged against the window. That made me jump.

From the feedback I recieved I can gather that our opening scene and our final scene were good. However the middle of our film clip let us down slightly.

Evaluation Activity 7 - Looking back at your preliminary task , what do you feel you have learnt in the progression from to full product?

I feel we have learnt a lot, from doing our preliminary task to our final film. Our editing especially has improved dramatically. We were able to use continuity editing much more effectively. We included more camera shots/movements like close-ups, mid shots, point of view shots and we also did a bit of tracking. In our film clip before we have used match on action more effectively then in our preliminary task where we struggled.



As you can see from our preliminary task we struggled to use the editing software. We were unable to edit our scenes so they flowed effectively. I felt our camerawork was poor aswell. We were not able to keep the camera steady therefore zooming in for example proved difficult. We struggled to use match on action effectively as you can see from our preliminary task.

Evaluation Activity 6 - What have you learnt about technologies from the process of constructing this product?

We have used different forms of technology in order to create are films.

These are what we used:

Adobe Premiere 8 - We used Adobe Premiere 8 to edit our film clip and our preliminary task. It is software on the computers at our school that enabled us to edit our filming effectively.

Video recorder/camera - we used these pieces of equipment to film our film clip and preliminary task.

Computer at school/home - we used the computers to edit and update our blogs regularly. We also used them to carry out extensive research.

Microphone - we used this to get better quality sound for our film clip, to make it a more immersive experience for the audience.

Tripod - we used a tripod for certain scenes in order to keep the camera steady, therefore improving the quality of the film.

Memory stick - we used this so we could save work on it and transfer it from school to home or vise versa.

Youtube - we used youtube to find videos in which we could analyse for our reasearch and planning. We also used it to upload oour film clip inorder to get it uploaded onto our blog's.

Here are some pictures of the equipment/technology we used:

Evaluation Activity 5 - How did you attract/address your audience?

Evaluation Activity 4 - Who would be the audience for your media product?

We are aiming our films at teenagers from 16 to young adults in the their twenties. We have tried to make our film suitable so that it appeals to this age group.

This is Ben and Dave. Ben and Dave are both seventeen years old . They both share many of the same interests including going out with mates, football and gaming consoles. They are most likely to shop at shops such as 'topman' and' 'river island'. They also do most of there shopping on online, for example the Asos website. They are likely to listen to the new form of drum and bass - dubstep,R and B, Grime . This style of music is typical of what most teenagers listen to these days. Their favourite sort of TV programmes include teenage orientated programmes such as 'The Inbetweeners' and 'Skins'. There favourite genre of film is horror. There favourite films include Halloween and Shaun of the Dead. We based our film on Halloween therefore we would expext this age of audienece to enjoy this film as well.

They both watched the film and made a few brief comments about the film:

Dave "I thought they built up tension effectively throughout the clip. I thought the last scene was brilliant when the hand hit the door then the name of the film popped up ath the same time. Some parts of the film were fairly average, especially when the camera jalts in some of the scenes.

Ben "I liked the film clip. I thought the general plot was good and tension was built up effectively throughout. The sound track played helped build up tension. I thought the acting was good from the victim but the killers actor was poor."

Evaluation Activity 3 - What kind of media institution might distribute your media product and why?

We chose Rogue Pictures to produce our film. This is because Rogue Pictures do fairly low budget films and also specialise in horror films. This was therefore perfect for our film. They have done such films as Shaun of the Dead, Seed of Chucky, the Strangers and Doomsday.The role of the company is to produce the film to the highest quality possible. Their parent company is Universal. Rogue Pictures use Universal to distribute their films. This is because they are a multi-million pound company that have the power to do a large advertising campaign. This would enable us to distribute our film worldwide.

Using Rogue means that there is already an established audience base. this will help us in terms of getting a large audience base. People that have watched Rogue Pictures productions are likely to watch any new films they produce. This therefore be a good start for our film as we would be guaranteed to have an audience.

The money for this film would probably have come from private investors. I would want them to be British in order to maintain the British theme to this film. However Universal would be needed to distribute the film worldwide to maximise revenue.

Our film would be distributed in a similar way to Slumdog Millionaire. They slowly released the film in England and India first then gradually, as revenue increased went world wide. They didn't spend too much money at the start, but gradually increased. This the way in which we would distribute our film. We don't want to spend to much on advertising as we wouldn't have the funds available.

Evaluation Activity 2 - How does your media product represent particular social groups?

Our main character is the killer. He wears a hockey mask with blood on, an army jacket and a pair of dark jeans. We wanted our killer to look realistic because in some horror films that killer looks unrealistic therefore making the film less effective. We haven;t really based our killer on any character from other horror films. However we have taken ideas of costume from films such as halloween where the killer is wearing a mask.


This is the killer from Halloween. We have used a similar mask and our actor Alex is of a similar build and geight to the killer from halloween.

Evaluation Activity 1 - In what ways does your media productc use, develop or challenge forms and conventions of real media products?

The title of the film - we decided to name our film 'knock knock' after much thought and deliberation. We chose this because it is a short and catchy title for the film that we hope would entice the audience into watching it. It also fits in extremely well with the actual storyline, as the killer in the film knocks on the door before killing the victim. This is the main reason why we chose to name our film 'knock knock'

Setting/location - we filmed at a member of our groups house as it suited our storyline and genre. It is quite a small house which we felt would help in creating quite a tense and eery atmosphere. This was therefore perfect for our opening scene which sole purpose is to keep the audience on edge. Horror films often start in someones home with a murder for example the film 'Scream'.

Costumes and props - The killer was wearing a ice hockey mask covered in blood stains. He was also wearing an army jacket with dark jeans. The mask is crucial as it helps to cover up the real identity of the killer, therefore the audience will carry on watching the whole film to find out the killers identity. We felt that the mysterious characteristics of a killer is used in a lot of horror films, therefore we thought that we would use this technique.
The victim was dressed fairly casually as he was coming back after a night out at a party. We wanted the victim to look a bit drunk and dis-orientated as we felt this would make him look more vulnerable to the audience.
The knife was the main prop that we used as it was used for the murder scene. Again a stabbing scene is used in many horror films for example 'Halloween'

Camerawork and editing - We used a handheld cam for a scene in the film, as we were trying to get the audience to be on edge as we were filming from the killers point of view. We also used canted angles when filming the victim as we wanted the audience to see that he is in danger, and again to create a tense mood. The editing is fairly simple, as we were just trying to cut between the killer and the victim through the use of continuity editing. This was to show the audience the link between the two characters.

Title font and style - We used a bold font, coloured in red. This is because red has connotations of danger and death therefore it fits in perfectly with our film.

Story and how the opening sets it up - The opening sets up the whole story perfectly as the story is that the killer commits murders constantly in the same fashion as what happened in the opening scene. This therefore sets the audience up perfectly for the rest of the film.

Genre and how the opening scene suggests it - We have tried to use all the media techniques including camerawork, sound, mise-en-scene and editing in the opening scene to create a tense and eery atmosphere to the audience to show this is an horror film.

Time management

We have finished all of our filming and editing. It took us roughly 5-6 hours to finish all the editing, as we struggled to use the editing software. It took us about 4-5 hours int total to film all the footage needed.